A Unique Approach to Problem-Solving
My career has been defined by my ability to solve one critical problem: “How to get a group of brilliant people to pull in the same direction.” I achieve this by being a multilingual leader who can speak the language of design, engineering, and business with equal fluency.
Chiu, Ching Chia
Two Guiding Questions
My professional philosophy is rooted in two fundamental questions that guide my strategic thinking:
- As a Designer: “Why do our users truly need us?” This question drives my passion for understanding user motivations and building trust through authentic and intuitive experiences.
- As a Strategist: “How do we achieve sustainable growth?” This question focuses my efforts on identifying and executing the most efficient and impactful business pathways.
CORE COMPETENCIES
Strategy & Growth
Global Product Strategy | User Growth & Acquisition | Cross-Functional Project Management | Team Leadership | Competitive Analysis | Digital Advertising Strategy | A/B Testing
Design & Experience
User Experience (UX) | User Interface (UI) | Brand Identity | Trust-Centric Design | Design Systems
Leadership & Empowerment
Global Team Collaboration | Empowerment-Focused Management | Team Building & Mentorship | Public Speaking & Training (11 Years) | External Resource Integration
PROFESSIONAL EXPERIENCE
Head of Product Design & Strategy
(Official Title: UI/UX Designer)
All Round Success LTD. | New Taipei City
Sept 2023 – Present
Recruited as a UI/UX Designer, I proactively identified and bridged a critical gap between product development and marketing. I expanded my role to encompass product strategy, growth, and marketing management, serving as a key cross-functional leader. As a core member of the company’s strategy team, I spearheaded the integration of product and marketing, driving the company to a peak of NT$6 million in monthly revenue.
User Growth & Revenue Generation
- Drove a 50%+ increase in event website conversion rates (from 13% to a stable 20%+, with peaks of 50%) by implementing a data-driven A/B testing framework that replaced speculation with actionable insights.
- Authored high-impact promotional email campaigns that consistently achieved open rates between 37% and 45% (well above industry averages), effectively converting prospects into high-intent leads.
Capital Efficiency Maximization
- Slashed Customer Acquisition Cost (CAC) by over 75% (from $700 to a sustainable 100−100−200 range) by overhauling ad creative and copy strategy, which significantly maximized Return on Ad Spend (ROAS).
- Designed and implemented multi-stage marketing funnels with automated reporting and email workflows, which reduced manual overhead and delivered clear insights into the customer journey and user segmentation.
Team Leadership & Brand Empowerment
- Directed international partnerships, managing an external marketing agency in Malaysia and collaborating with a remote engineering team in China to maintain and enhance an online course platform.
- Led and unified a 7-person cross-functional team by establishing clear, shared objectives and fostering an empowering, collaborative environment, resulting in high team morale and engagement.
- Successfully delivered dozens of highly-rated online seminars and courses, earning exceptional feedback from both internal teams and external clients.
Fintech & Loan Industry Experience
Graphic Designer
Wanjia Yuan Ltd. | Taichung
Apr 2021 – May 2023
Drove 0-to-1 Social Media Growth
Grew the company’s YouTube channel from 0 to 20,000 subscribers by establishing a unified brand visual identity and rigorous design guidelines.
Achieved Viral Organic Reach
Conceptualized and produced an animated TikTok series that generated over 1 million organic views, significantly increasing brand awareness and inbound traffic at no media cost.
Optimized for Trust & Conversion
Implemented a trust-centric design strategy on a website with hundreds of thousands of monthly visitors, successfully reducing user friction and reinforcing brand credibility.
Maximized Budget Efficiency
WithinNT28millionannualbudget,achievedarecord−lowCostPerInquiry(CPI)of NT28million annualbudget, achievedarecord−lowCostPerInquiry(CPI)ofNT30, demonstrating exceptional ROI on marketing design efforts.
Social Media Designer
Haixin Information Technology Co., Ltd. | Taichung
Aug 2020 – Dec 2020
Led Digital Marketing Transformation
As the sole designer, played a pivotal role in transitioning the company from a traditional telemarketing model to a data-driven digital marketing framework, laying the foundation for future growth.
Boosted Ad Performance by 75%
Reduced Customer Acquisition Cost (CAC) from over NT200toNT200toNT47 by introducing dynamic video advertisements and trust-building design principles.
Increased Conversion Rates
Successfully lifted advertising conversion rates to 13% by creating more engaging and credible ad creatives that resonated with the target audience.
LEADERSHIP & ENTREPRENEURIAL VENTURES
Brand Design Lecturer
(7 years)
Liancheng Computer | Multiple Locations (Taipei, Taichung, etc.)
Oct 2018 – Present
- Established as a leading subject matter expert by delivering systematic brand design training to thousands of students over seven years at a major educational institution.
- Demonstrated profound domain authority and the ability to educate and inspire the next generation of design professionals.
Founder & Career Mentor | Chia-Tinyhand.com
Chia-Tinyhand.com | Remote & In-Person (Taipei Metro Area)
- Built a comprehensive personal brand ecosystem from the ground up, successfully validating a model for converting personal authority into commercial opportunities.
- Mentored and coached aspiring professionals, directly enabling multiple students to secure high-paying design roles at prominent companies and launch successful freelance careers.
Business Manager & Strategic Advisor | Client: Nana Chen (Public Figure)
- Acted as the core business partner for a public figure, directing brand media strategy, securing high-profile corporate speaking engagements (Compell Group, real estate/finance firms), and managing financial operations.
- Successfully transformed the client’s personal brand into a sustainable and profitable commercial enterprise.
Guest Lecturer & Corporate Trainer | Client: Veterans Affairs Council
Executive Yuan (Taiwan Government) | Taoyuan
- Selected by a national government agency to design and deliver specialized training on emerging digital trends.
- Developed and taught cutting-edge curricula on integrating AI applications and short-form video into modern design workflows, affirming market leadership in new technologies.
My core value is my ability to answer two fundamental questions that drive business success:
As a Designer, I pursue the “Why”: Why do our users truly need us? My focus is on uncovering the emotional core of the user experience to build lasting trust.
As a Strategist, I architect the “How”: How do we achieve sustainable growth? I design the most efficient and impactful commercial roadmap.